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Most of us have shopped a price on a new car. Hopefully you realize that not all cars are created equally thus the prices vary. A car is a car yes, but a Mercedes is much different than a Kia for instance, thus the difference in sticker price.

Shopping for a web designer or website is no different.

There are plenty of “so called” professionals that will offer you bargain basement pricing and others that want your first born child.

Webmaster’s always have a portfolio, but I would always recommend that you not only look at the work they have done, but also contact the clients to see what kind of results they are receiving or support offered since the site has been launched.

There are other factors with websites such as sometimes hidden features for search engines to rank a site highly based on terms pertinent to your business.

For instance, you own a Bob’s Shoe Store and you have a web site built for it, just because you can go to Google and type in “Bob’s Shoe Store” and get your site to show up on the first page DOES NOT mean you have great search engine recognition.

Excellent site design and SEO (Search Engine Optimization) helps Google and other search engines to discover your web site when people are searching for “relevant” terms to your products and services.

So in the shoe store example above you would want your site to appear on first page results when someone searched for “sneakers”, “loafers”, “hiking boots” and other similar terms.

A professional knows how to do that. So don’t be snowed when someone tricks you into thinking  your website shows up well on Google when the exact name is typed into the search.

There are designers that will try just that, and offer their services on the cheap. Godaddy might even get you to believe with their site builder you can get high ranking with a site builder they offer, but don’t be fooled, I guarantee that if your business is selling shoes, Godaddy’s site builder will not turn you into a professional webmaster.

I always tell people that I may not be the cheapest solution in town, but for every $1 spent I give $5 worth of service!

My #1 product, KV411.com is a very reasonably priced promotional tool for your business, and get’s high ranking on many business related terms in the Kern River Valley. I understand that there are others on the horizon that are offering similar services for free. Please don’t confuse what I have to offer with what they have to offer!

Always remember “You get what you pay for” , especially with web services. Now while that might be true, I say with me, “You get more than what you paid for!”

Now I am not telling you to not go ahead and use the free service. In today’s tough economy, why not take advantage of such a free tool?

What I am saying is don’t use the free tool, and feel confident that it is everything you need to succeed.

If your considering creating a site, or revising your existing one, please feel  free to contact me for a free, HONEST consultation on what I can do for you!

March 2010


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